Statement of Intent


 Statement of Intent 

Media Institutions 

For my posters, I will make sure they adhere to the rules of the ASA. I will ensure this by making sure they are suitable for everyone to view, as they will be displayed at bus stops around towns and city centres, where anyone can view them even if they are not the target audience. They will not contain any offensive or graphic content, allowing them to be suitable for any audience or age group- particularly children, as they are not the target audience but still should not be harmful to them. The series will not be broadcast on TV, it will be on ITVX, so it will not need to be scheduled after the watershed to protect younger audiences 

Media Representation 

To make the series appealing to its target audiences, it must be portrayed in a positive light to ensure they are interested in watching the show. I intend on targeting the show mainly at women, so the two main characters will be women. In the posters, I will ensure they both look serious and in control. This will add to the element of power in the characters as we will be following their journey in solving the disappearances. The characters will come from two different social groups, making it more inclusive and will extend the target audience

Media Audience and Media Language 

The show will be targeted at an audience aged 16-25, who are fans of TV thrillers. The poster will help to target this age bracket by only including characters within the target age group- for example, two young girls returns back to her hometown after hearing of 5 disappearances. This will appeal to the audience by making them feel represented accurately by the show. I will construct the bus posters to be engaging from the first view, with little information as younger audience may feel overwhelmed by it, but enough for them to be interested in watching it. I will ensure the characters are placed in the center, with a simple location. I will design 2 types of posters, one with the coastal settings and the other with close-ups of the characters.  

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